Brief

Our most difficult task was creating a project with chocolate—we had to taste it repeatedly. We considered this part of our difficult job, though. This challenge was to make this 100% CGI without sacrificing the feeling of realism. And adding a bit of Dubai's culture, where it originated from.

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Approach

Chocolate is one of the most delicious foods in the world, and it's no surprise that people have been trying to make their own for centuries. We wanted to bring this process to life in a way that makes audiences feel like they're part of the journey and "feel" the flavor from the screen.

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Creation

We sought to present the entire process of making chocolate—from combining ingredients, through packaging—in CGI. The build-up made viewers stay curious about what would happen next in the commercial.