Brief

We had to give the feeling that drinking this beer was something special. A unique commercial, specifically created to showcase the virtues of a unique product.

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Approach

To stand out in the crowded beer market, we made a commercial that was unlike any other. With jetdrops (design) we added emotional resonance to the message.

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Creation

We did this by creating a new way to showcase beer that made it more fun and accessible. The first step was creating a commercial that would capture the attention of beer drinkers across the country. We wanted this commercial to be unlike any other—so we created a unique product experience for beer drinkers.